Team Up Portfolio

Raunak Sinha

B2B Product & Content Marketing Professional

8+ yearsBangalore

Raunak works at the intersection of product marketing, content strategy, demand generation, and sales enablement. His portfolio is built around translating complex SaaS and technology offers into practical narratives, campaigns, and growth systems that teams can execute.

$1M+

ABM pipeline contribution

95K

monthly organic traffic scaled

ROAS for a U.S. D2C store

Core Skills

GTM StrategyProduct MessagingB2B Demand GenerationSales EnablementABMContent Marketing

Portfolio Case Studies

Selected Work

Project-level view of the problem, contribution, working model, and business or research outcome.

Abstract ABM funnel flowing into a revenue pipeline

$1M+ pipelinefunnel

Step 1

Target accounts

Step 2

Messaging

Step 3

Campaigns

Step 4

Sales follow-up

Case 01Account-based marketing

ABM and Pipeline Growth

Supported account-based marketing programs that contributed more than $1M in pipeline.

Challenge

Enterprise buyers needed sharper messaging, clearer account prioritization, and sales-ready content for complex B2B conversations.

Outcome

Created a more coordinated ABM engine that helped generate measurable pipeline contribution across target accounts.

How the work was done

Translated product value into account-specific narratives and campaign themes.

Aligned content, ads, landing pages, and sales assets around buying committee needs.

Used pipeline feedback to refine segments, offers, and follow-up motions.

Abstract content engine with topic clusters and growth curve

95K monthly visitsgrowth

Step 1

Research

Step 2

Briefs

Step 3

Publishing

Step 4

Refresh

Case 02Content strategy and SEO

Organic Content Engine

Scaled monthly organic traffic to 95K through content strategy, SEO planning, and execution.

Challenge

The content system needed to move beyond isolated articles and become a repeatable organic acquisition channel.

Outcome

Scaled organic visibility while making the content operation easier to plan, measure, and improve.

How the work was done

Built topic clusters around product use cases, buyer pain points, and high-intent search demand.

Created briefs and editorial workflows that improved consistency across production.

Connected performance reviews to content refreshes, internal linking, and prioritization.

Abstract performance marketing optimization pipeline

7x ROASpipeline

Step 1

Audience

Step 2

Creative

Step 3

Landing page

Step 4

Purchase

Case 03Paid acquisition

Performance Marketing

Delivered 7x ROAS for a U.S. D2C store through focused campaign positioning and optimization.

Challenge

The store needed clearer offer framing and performance discipline across paid campaigns.

Outcome

Improved paid efficiency and produced a stronger return profile for acquisition spend.

How the work was done

Refined campaign angles around audience intent, product value, and purchase friction.

Tested creative and landing-page messaging against conversion signals.

Shifted budget toward the best-performing combinations of audience, offer, and creative.

Recent Experience

Marketing Specialist Manager

Qualitrix

2026 - Present

Contractor, Product & Content

Firstwork

2025 - 2026

Senior Marketing Manager

Lifesight / Moda

2022 - 2025

Portfolio Highlights

Built messaging systems for SaaS and technology products with complex buyer journeys.
Designed content-led demand generation programs across organic, paid, and account-based channels.
Created sales enablement assets that help commercial teams explain technical value with clarity.

Credentials

B2B SaaS and technology marketing
Product positioning and sales enablement
Demand generation and content operations